and then the third one, beyonce. you can bet whether her hair will be straight or crimped, what color shirt she's going to wear. >> people bet on this stuff? i know you're saying no, but -- >> well, people do. and the funny thing about this, i wrote about this, with that and how many times the harbaughs will be shown on tv, their parents, i wonder if people who have the ability to control these, the directors, the wardrobe people, i wonder if they may be sneaking little bets. somebody knows what beyonce's hair is going to look like. >> watch the twitter. dan leavy, thank you so much. note to self, don't bet on the hair. >>> for super bowl eye candy. madison avenue's commercial ad blitz, usually provocative ads, but this year, some hot guys with toned abs making their super bowl debut. here's a peek. ♪ >> oh, my goodness. i think i'm blushing right now. let me bring in geek factory's branding and social media consultant peter shankman in new york. i'm, like, whoo, this is on tv. >> how are you doing, brooke? >> i'm